Chapter 17 - JUST DO IT - about Nike and the challenge of innovation over time
Since Nike announced a change in its sales forecast for 2025 and the fall of the stock that led to the deletion of 27 billion dollars in one weekend, quite a few interpretations and questions have been created: what happened to Nike?
Among the points that came up again and again in this context were claims that Nike had lost its innovative spirit, and perhaps also the connection to the younger generation.
Is this the reason for the decline in sales and forecasts? And if so - what caused it?
In this episode, Raviv, ex-Nike, a marketing and strategic expert in the fields of online and offline retailing, and CEO of Dream Loud, is a guest.
Raviv, who co-led Nike's activities in Israel, analyzes for us the decisions and changes that led to the downfall of the brand, and offers interesting insights into its future.
We will talk about what innovation is at Nike, about innovation in general, and about the challenges that successful companies encounter when they try to maintain their competitive advantage.
Together we will examine why it is so difficult for companies to continue to innovate after they have reached their peak, and how this challenge can still be overcome - whether it is retail or technology.
Enjoy listening!
Youtube
